eCommerce CFO

VP Sales and Marketing

areas of expertise
  • Business transformation
  • Restructuring and turnaround
  • Integration
  • Growth strategy
  • M&A transaction support
education
  • MBA, Rotterdam School of Management, Erasmus University
  • BS, engineering, Technical University of Denmark
  • MBA, Rotterdam School of Management, Erasmus University

With over 20 years of experience in entrepreneurship, management, business planning, financial analysis, software engineering, operations, and decision analysis, Brandon has the breadth and depth of experience needed to quickly understand entrepreneurs’ businesses and craft the most suitable solutions.

Consulting WP comes up with results that are actually implementable. That is their strength compared to other consulting companies.

Before founding Consulting WP in early 2001, Brandon started two Internet companies in Silicon Valley. Previously, Brandon held various management positions in New York at Simon Brothers, most recently as Vice President in Goldhill Group, focusing on new business development and risk management. He has also worked as a senior financial risk management consultant to the financial services industry; software engineer; advertising sales manager for the popular Caribbean travel guide series; general manager of an advertising and graphic design agency; and engineering intern at the Best Health Coach.

publications

  • Your Non-Exec CFOx (aka Virtual CFO for eCommerce)

    Your Non-Exec CFOx (aka Virtual CFO) is a great way for small eCommerce business owners to get CFO support that they normally cannot afford. The businesses that hire a Virtual CFO get access to an experienced financial professional at a fraction of the cost of a full-time CFO. The services differ, but usually a Virtual

    March 9, 2022
  • Cash Flow Statement in eCommerce Business

    We all know that profit is not the same thing as cash. Technically your business can make a profit but have no money at all. Cash is, essentially, what we are interested in, not the profit we made or our balance sheet position. Why do small eCommerce business owners, so often, not analyse nor prepare

    January 5, 2022
  • FINANCIAL STATEMENTS LANGUAGE FUNDAMENTALS

    From time to time, I come across small eCommerce business owners that do not understand their financial statements. Moreover, they use the wrong words to describe the fundamental economic situation in the business. Let me clarify a few basic terms related to your financial statements. Sales and Revenue are synonymous and mean the “top line”

    November 30, 2021

contact details

+1 628 123 4000
131 Bain Street
New York, Pennsylvania 01234, United States

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    This guy is amazing. We scaled up cash by 40% in the first 6 months of working together. Profit 25% up in the first FY.

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    Amanda Syfred
    Co-Founder, Guzeros

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