Why Should a Small e-Commerce Business Also Have a CFO?
The small business world is large and impressive. At the same time, it is pretty bizarre. Why?
SMEs represent about 90% of businesses and more than 50% of employment worldwide (s: The World Bank). So really, a remarkable world. A vast number of them represent eCommerce businesses.
Nevertheless, when we go into how these businesses operate, we will see some quirks.
An old saw says: “successful companies are 80% good teams and 20% good idea, not the other way around”. And many small business owners think that a good idea and hard work are enough, but they struggle to compete with their more prominent rivals through not having the critical skills on their boards.
Having board executives like a world-class CFO is not within easy reach for an SME. However, with my unique service called Your Non-Exec CFOx it is now attainable.
Improving your business’s cash flow by 20-30% in the first 3 months and much more afterwards – more real cash in your pocket
Providing you with a headline view of whether the company is heading in the right direction – “what’s measured improves“
Actively attending your board e-meetings and helping with your operational & strategic decisions; brainstorming & advising
Changing capital allocation – determining the most efficient investment strategy for your business
Assisting you with fundraising (banks, Angel Investors, VCs, Family Offices) – cash is your oxygen
Effective investor relations management – “speaking their language“
Helping you with pricing – Pricing 4 Profit (big one!)
Assisting you with Mergers & Acquisitions – why not buy your competitor?
Going public – increase your valuation by 10 times!
These are just a few of the benefits while working with me as your CFO. And like you, I am also an entrepreneur and have been one for the last two decades. Thus, I am an insider when it comes to understanding a business and the owner’s needs. This is why I have built a monopoly with such explosive value that no one else can understand, much less compete with.
Trained & Experienced Business Finance Expert
Forbes Business Council Official Member
Entrepreneur For 2 Decades (3 Exits)
Freelance Investor Relations Consultant
This guy is amazing. We scaled up cash by 40% in the first 6 months of working together. Profit 25% up in the first FY.
| A monthly subscription model. You can cancel anytime. | startup | gold | platinum |
| Actively attending your board e-meetings and helping with your operational & strategic decisions; brainstorming & advising | 1 per month | 1 per month | 2 per month |
| Preparing your monthly Management Report & KPIs Dashboard – extremely helpful with decision-making and controlling | Yes | Yes | Yes |
| Providing a headline view of whether your company is heading in the right direction–what’s measured improves | Yes | Yes | Yes |
| Regular industry insights that will help you with strategic & operational decisions | Yes | Yes | Yes |
| Email/Phone/WhatsApp me with relevant business or finance questions | No | Yes | Yes |
| Preparing and regularly updating your 12-month cash flow forecast | No | Yes | Yes |
| Helping you to raise capital (either debt or equity) | No | Yes* | Yes* |
| Investor Relations – speaking or reporting to your investors/financiers e.g. Angels, VCs, Banks etc. (speaking the language your investors understand – invaluable) | No | Yes | Yes |
| Supervising and working with your bookkeeper or accountant; advising on the automation of your bookkeeping function | No | No | Yes |
| Building and regularly updating your financial model for eCommerce – see an example | No | No | Yes |
| Advising on your inventory and stock management (highly useful as effective inventory or stock control can boost your cash flow significantly) | No | No | Yes |
| Your investment, per month | $700 | $1,700 | $2,700 |
| Subscribe | Subscribe | Subscribe |
* +3% of the amount raised